Treatment shampoo formulated to strengthen and repair weak, brittle hair lacking strength. Provides resistance, elasticity and improves the quality of the hair fiber.
The Arual Keratin Treatment Shampoo is one of the best-selling products in professional hair salons for over 20 years, thanks to its proven effectiveness and characteristic fragrance, easily recognizable by those who have used it for years.
Formulated with Hydrolyzed Keratin and Hydrolyzed Elastin, this professional shampoo regenerates, strengthens and revitalizes hair from the inside. It is especially indicated for weakened, limp or slow-growing hair, as well as for scalps with irregular sebaceous secretion.
Thanks to its great cleansing power, it acts as a drag shampoo, deeply eliminating residues, impurities and product accumulations, leaving hair feeling really clean, loose and ready to receive subsequent treatments.
Its texture and performance have made it a must-have in professional salons, where its ability to restore hair to its natural strength without compromising lightness and movement is valued.
Apply to wet hair and distribute evenly with a gentle massage over the scalp.
Emulsify until foam is generated and leave on for a few seconds to enhance its cleansing action.
Rinse with plenty of water.
Repeat the application if a deeper cleaning is desired or as a preparation prior to technical treatments.
What type of hair is it recommended for?
It is especially indicated for weakened hair, with slow growth or lack of strength, as well as for hair that has lost elasticity or shows breakage. It is also ideal in cases of scalp imbalance.
Why is it so widely used in professional hair salons?
Because it is a clarifying shampoo with high cleaning power, which leaves the hair completely clean and prepared to receive subsequent treatments. Its performance, results and history have made it a trusted product for professionals for over 30 years.
Does it contain silicones or oils?
No. Its formula is free of silicones and oils, which allows for effective cleansing without weighing hair down or leaving residue, promoting a loose and natural finish.
Does it have a strong fragrance?
Yes, its fragrance is very distinctive and recognizable, making it unmistakable to long-time users. Although it may be intense for some people, it is part of your professional identity.
1.5% Hydrolyzed Keratin and Elastin Complex: combination of hydrolyzed proteins that work by reinforcing the internal structure of the hair. Keratin helps repair and rebuild damaged hair fibers, improving their resistance and reducing breakage, while elastin provides flexibility and elasticity, preventing stiffness and fragility. The result is stronger, more elastic hair with better quality from the wash.
17% Balanced Surfactant Complex: surfactant system carefully selected to provide effective yet gentle cleansing of the scalp and hair fiber. It removes impurities and excess oil without altering the natural balance of the scalp, helping to keep hair clean, light and prepared to receive subsequent treatments.
pH between 6.0 and 7.0
| Cruelty free | ✓ |
| Oil Free | ✓ |
| Alcohol Free | ✓ |
| Gluten free | ✓ |
| Silicone-free | ✓ |
